Marwell& Schmitt's

I'm writing on an infomercial on rawlings 5150 baseball bat. The ad starts out with a baseball player looking to chose a baseball bat for his next plate appearance. The ball player looks over a few bats and chooses the 5150 BBCOR bat. The infomercial  states the bat never fails and does championship things together. The bat talks about serving up pitchers as well. It also talks about how other well know baseball programs that use the 5150, as well as the college world series champions.

It mentions that baseball scouts are lining up to get a look at the ball player because of the 5150. It also mentions that you are batting .370 because of the 5150. It  states that it is going to show the opposing pitchers how to do things.

The ad deals with a few of Marwell & Schmitt's taxonomy influence tactics.  The first  tactic deals with rewards and positive expertise. The reward is the ball player hitting with an above batting average, becoming a CWS champion, a bat that never fails and dominates  the opposing pitchers. Also that the baseball scouts are lining up to see you because of all the above. On the punishment side, is that if you don't use the 5150 bat you will be just a ball players and not a champion. Positive self-feeling also gets a little attention in the infomercial as well. What is meant by this, is that all high powered college baseball programs use the 5150 BBCOR baseball bat, just look at the CWS champions South Carolina.

The video touches on the first process premise. It deals with the emotional security of a bat that never fails, ego-gratification  by using the 5150 you have baseball scouts lining up, sense of power - your batting average is .370.

Out of class speech

Since I work for the City of Saint George at the treatment plant I thought,  I give my speech on confined space safety and hazards. I have a little first hand knowledge on the subject, since I a certified firefighter and have specialized training in confined space rescue. I explained to the group my main objectives on confined space safety, hazardous atmospheres, personal safety, role of the entrant and the rescuer. As I gave my speech ,I integrated  a slide show with specifics on certain permitted confined space and non- permitted confined space entry. I explained that each person has a specific duty to perform while working in a confined space. Then I went into the standards that OHSA sets for confined space entry and exit. I also went over the city policies as well which are set up to be more stringent than OSHA.

During my speech I used statics from OSHA and NIOSH , about confined space deaths. I explained that in reviewing some of the deaths that all of them could be avoided if that person or person , followed the guidelines set up by OSHA. Most of the deaths come about the, with the would be rescuer or that it will only take a second ,each confined space has specific hazards, not one confined space is alike.

After my presentation I gave each person in the group a test on confine spaces knowledge and an evaluation sheet on my speech. Out of the 12 people that were present the lowest score on the test was an 80%. The evaluation itself was vey positive My strong points according to the evaluation were the strength on the subject, content and structure. Some of my weak points that were brought out in the evaluation , were I went a little to fast, I didn't make enough eye contact and that they didn't like the test. So I just need to slow down and relax when giving training speech's.

Riech's

I chose to write about Doctor Carson on the View. Whoopie Goldberg explained to a tee, why Dr. Carson fits perfectly into Reich's cultural parable ( The Triumphant Individual). It's the little guy who works hard, takes risks, believes in himself, and eventually earns wealth, fame, and honor. It's the parable of the self-made man (or, more recently, woman) who bucks the odds, spurns the naysayers, and shows what can be done with enough drive and guts. He's a loner and a maverick, true to himself, plain speaking, self-reliant, uncompromising in his ideals.

Dr. Carson was  poor and born into poverty in Detroit, Michigan. What compounded this was he was raised by only his mother. Dr. Carson beat the odds, he graduated from medical school to become a well respected  Neurosurgeon.  Talk about bucking the odds and a stacked deck that did not give him one inch. Dr. Carson also made history in 1987 by being the first Neurosurgeon to separate baby conjoined twins at the head. As you can see in the video clip, Dr. Carson is being awarded the Presidential Medal of Freedom from President Bush.  One can't be more picture perfect on Reich's parable.

Dr. Carson  states " we need to reeducate people about what America is about and America is for and of the people". America is about dreams and allowing people to realize those dreams as well. Having said this, talk about patriotism. This would fall under Reich's parable the Benevolent Community ( It's neighbors and friends rolling up their sleeves and pitching in to help one another, of self-sacrifice, community pride, and patriotism. It is about Americans' essential generosity and compassion toward those in need).

DR. Carson addresses the first premise of needs when he was speaking. It was through reassurance of worth and sense of power. He does this by talking how using a HSA account to pay for your own medical ( exam, birth control x-rays, etc.) not creating a bureaucracy to handle health care. He make a comment about the VA and reading into it the trouble they are always dealing with.

Larson anaylsis

 

Steve Jobs speech at Stanford commencement integrates many of Larson's cultural myths. The first one has to deal with the wisdom of the rustic(  posit, that Americans value humble beginnings and believe that difficulty teaches).  Steve's humble beginning started with being put up for adoption. Another part of the wisdom of the rustic, was when Steve and a his friend Woz started Apple in his parents garage. Apple went from a garage and over ten years to a two billion dollar company with four thousand employees, talk about the possibilities of successfulness ( idea that success comes to those who are honest and work hard) all which Steve has done. Then Steve was humbled by being fired from the company he loved and started. Larson's fifth cultural myth was also touched upon in his speech  ( value of change, posit that there is wisdom that can be gained only through challenge and suffering). Steve was challenged when he was fired and thought he was a public failure and let others down as well, but at the same time still loved what he did. Steve said that being fired was one of the best things that could of happened to him.

Steve went on to start two more very successful companies as well, NeXT and Pixar the most successful animation studio in the world ( possibility of successfulness). Steve came full circle when Apple bought out NeXT and he was right at home in the company he stated. The technology that NeXT developed help propel Apple into the future ( eternal return- the idea that Americans yearn for and reenact better times from the past and seek to create new beginning

One of the process premise that is integrated  into Steve's  speech  deals with needs. Steve showed that he had great creative outlooks when he created NeXT and Pixar, after being fired from Apple. Steve also had to show emotional security, when he talks about him having cancer and to accept death, it gets rid of the old to bring in the new ( students).  The second premise that is related to this speech was the guilt he felt in letting people down when he was fired from Apple.The third premise that is related to his speech was the attitude he had while talking about his life in front of so many.

https://www.youtube.com/watch?v=FcSm-KAEFFA





The speech I am going to analyze is by the great Ronald Regan. In the beginning of his speech he mentions something someone else said about that the person loves his daughters more than anything. and rather have them die now believing in God, than to die one day no longer believing in God because of communism. During the speech I think their were a few different triggers that were mentioned in this speech according to Fogg's behavioral model. The triggers I believe that were mentioned  were love, God and  communism. That communism ( Russia) was  the root of all evil. This was a specific trigger( spark) in his speech. It was a speech about the cold war and to believe that the United States was the good guys. it was also how the audience understood the motivation by Ronald Regan quoting what the father had said about his daughter's and God. There was also the fear that in the cold war with Russia there was a chance to use nuclear weapons that motivated all to look for a peaceful result or end to the cold war with Russia and communism. One core motivator was the acceptance of peace and the rejection of the Evil Empire , communism. The last part of Fogg's model had to deal with ability. Regan's, ability  to choose words or phrases allowed him to keep the audience attention on the trigger, that communism ( Russia) was an evil empire.

Great to be back in class