https://www.youtube.com/watch?v=FcSm-KAEFFA





The speech I am going to analyze is by the great Ronald Regan. In the beginning of his speech he mentions something someone else said about that the person loves his daughters more than anything. and rather have them die now believing in God, than to die one day no longer believing in God because of communism. During the speech I think their were a few different triggers that were mentioned in this speech according to Fogg's behavioral model. The triggers I believe that were mentioned  were love, God and  communism. That communism ( Russia) was  the root of all evil. This was a specific trigger( spark) in his speech. It was a speech about the cold war and to believe that the United States was the good guys. it was also how the audience understood the motivation by Ronald Regan quoting what the father had said about his daughter's and God. There was also the fear that in the cold war with Russia there was a chance to use nuclear weapons that motivated all to look for a peaceful result or end to the cold war with Russia and communism. One core motivator was the acceptance of peace and the rejection of the Evil Empire , communism. The last part of Fogg's model had to deal with ability. Regan's, ability  to choose words or phrases allowed him to keep the audience attention on the trigger, that communism ( Russia) was an evil empire.