Marwell& Schmitt's

I'm writing on an infomercial on rawlings 5150 baseball bat. The ad starts out with a baseball player looking to chose a baseball bat for his next plate appearance. The ball player looks over a few bats and chooses the 5150 BBCOR bat. The infomercial  states the bat never fails and does championship things together. The bat talks about serving up pitchers as well. It also talks about how other well know baseball programs that use the 5150, as well as the college world series champions.

It mentions that baseball scouts are lining up to get a look at the ball player because of the 5150. It also mentions that you are batting .370 because of the 5150. It  states that it is going to show the opposing pitchers how to do things.

The ad deals with a few of Marwell & Schmitt's taxonomy influence tactics.  The first  tactic deals with rewards and positive expertise. The reward is the ball player hitting with an above batting average, becoming a CWS champion, a bat that never fails and dominates  the opposing pitchers. Also that the baseball scouts are lining up to see you because of all the above. On the punishment side, is that if you don't use the 5150 bat you will be just a ball players and not a champion. Positive self-feeling also gets a little attention in the infomercial as well. What is meant by this, is that all high powered college baseball programs use the 5150 BBCOR baseball bat, just look at the CWS champions South Carolina.

The video touches on the first process premise. It deals with the emotional security of a bat that never fails, ego-gratification  by using the 5150 you have baseball scouts lining up, sense of power - your batting average is .370.